Completed at Cross + Associates

As a relatively small hospital surrounded by much larger competitors, Abbeville's main strength is their personal touch. After several years without marketing itself, this campaign was developed to showcase the personal attention and care patients receive. The design was kept bright and loose, with a safe but fun typeface leading the way. As a whole, the layouts show that Abbeville is not your typical hopsital. Feedback was great from the local community and within months there was an increase in patient visits and surgeries.